Lauren Gamble, Author at ASBN Small Business Network https://www.asbn.com/author/laurengamble/ Your #1 Resource for Small Business News, Trends, and Analysis Mon, 20 Nov 2023 13:36:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.1 8 client onboarding tips that build trust https://www.asbn.com/manage-your-business/customer-experience/8-client-onboarding-tips-that-build-trust/ Mon, 20 Nov 2023 11:00:02 +0000 https://www.asbn.com/?p=56122 Congrats! You’ve finally landed that big client.

But before you can dive in and start working your magic, you need to build trust with your new client. After all, they’re entrusting you with a significant part of their business.

Building trust begins before you start working together and continues long after. Here are some tips for onboarding new clients and building that all-important trust.

1. Thank them for their business

A vital part of the trust-building process is expressing gratitude for the opportunity to work together. Thanking your client for their business shows that you value their trust and are committed to providing the best possible service. It’s a small gesture that can go a long way in building rapport and laying the groundwork for a successful partnership.

2. Let them know what to expect

When you’re first getting to know someone, it’s essential to be upfront about your expectations. Otherwise, you run the risk of setting yourself up for disappointment. The same is true when onboarding new clients. By being clear about what you expect from them, you can help to build trust and avoid misunderstandings down the road.

Of course, every client is different, so there’s no one-size-fits-all approach. But in general, it’s a good idea to let new clients know what your process looks like, what kind of feedback you need from them, and what timeline they can expect. By being clear about your expectations from the outset, you can help to ensure a smooth and successful working relationship with your new clients.

3. Be transparent and honest

Onboarding a new client can be a delicate process. They’re entrusting you with their business, and they need to know that they can trust you. That’s why it’s so important to be transparent and honest with them from the very beginning. That means being upfront about your capabilities, experience, and limitations. It also means being honest about your fees and what the client can expect in terms of results. The more open and truthful you are, the easier it will be for them to trust you.

4. Be responsive to their needs

In today’s digital age, clients expect to be able to reach out to us at any time, day or night. It’s necessary to be responsive to your client’s needs to build trust. Being responsive shows that you’re invested in their relationship and care about their needs. It also makes them feel like they’re a priority, shows that you’re invested in their success, and take their business seriously.

5. Give them a sense of control

Control can be tricky because you want to be in charge and steer the conversation, but at the same time, you need to be sensitive to your client’s needs and feelings.

An excellent way to strike this balance is to start by asking your client some questions about their goals and objectives. These questions will help you get a sense of what they’re looking for, and it will also give them a chance to provide input from the very beginning. Once you understand what your client is hoping to achieve, you can begin to develop a plan that will help them reach those goals. 

6. Address any concerns promptly

New clients are always slightly concerned when they start working with someone new. They wonder whether you’re going to be responsive to their needs or if you’re going to be able to meet their expectations. That’s why it’s so important to address their concerns promptly and efficiently. If you can show them that you’re responsive and care about their needs, it will go a long way. Be sure that your clients know that they can rely on you, and addressing their concerns is one of the best ways to build that trust.

7. Follow through on your promises

Follow-through is essential in any new relationship, especially when business is involved. Clients need to trust that you will do what you say you’re going to do, or they’ll take their business elsewhere. That’s why it’s essential to make sure you follow through on your promises during the onboarding process.

It may seem like common sense, but following through on promises is one of the easiest ways to build trust with new clients. If you tell them you’re going to provide a level of service, make sure you deliver. If you say you will be available at a particular time, make sure you’re available. The little things matter here – if you give your word, make sure you keep it.

8. Stay focused on the relationship

Listen to your clients, understand their needs, and respond to their questions and concerns. By taking the time to nurture your relationship from the start, you’ll lay the groundwork for a robust and long-lasting partnership.

Final Thoughts

Building trust with new clients is an art form in itself. But one of the most crucial steps to take when onboarding a client for the first time is being transparent and honest about your capabilities, experience, and limitations (among other things). Be responsive to their needs, give them a sense of control over the process by asking questions that will help you understand their goals, and address any concerns promptly. Most importantly, follow through on your promises. 

These simple steps will help you build a foundation of trust that can be relied on throughout the lifespan of your business relationship.

Did you know? ASBN America’s Small Business Network is now available to stream in over 70 million broadcasting households for users with Roku, Firestick, AppleTV, and mobile Android [download] and Apple IOS [download] devices.

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9 ways to maximize your home office productivity https://www.asbn.com/start-a-business/entrepreneurship/9-ways-to-maximize-your-home-office-productivity/ Tue, 14 Mar 2023 10:00:21 +0000 https://www.asbn.com/?p=56170 Let’s face it, many business professionals are now working from home permanently these days. It’s great not having to commute, and you can make your own hours, but it’s important to remember that a home office is still an office. You need to be productive if you want to get ahead in today’s competitive world.

Everybody has a different idea of what it means to be productive. Some people think that being productive is about how much you accomplish in the shortest possible time. Others believe it’s more important to work on meaningful and not just urgent projects. There are many factors to consider when trying to be productive in your home office.

You may not realize it, but your home office may be holding you back from being productive. The following are some tips for optimizing your home office to help you get the most out of your workday.

1. Determine your needs

The first step to optimizing your home office for maximum productivity, is determining your specific needs. What tasks do you need to complete to be productive? What type of work do you do? What kind of environment do you need to be effective? Spend some time thinking about these things and make a list.

2. Declutter your space

To optimize your office for maximum productivity, decluttering your space is vital. A cluttered and disorganized home office can be highly distracting and decrease productivity. Get rid of anything that doesn’t serve a purpose, and organize everything else in a way that makes sense to you. Decluttering will help you focus on the task at hand and avoid distractions.

3. Invest in the right tools

To get work done effectively, having the right tools is essential. Have a comfortable and efficient desk set-up and the right software and tools for the job. Don’t try to skimp on this – it will only lead to frustration and decreased productivity. 

For example, if you have a laptop, you may find it helpful to also use an external monitor for extra screen real estate. Once you’ve got the right tools, make sure you’re using them to their full potential.

4. Set boundaries

One of the biggest challenges of working from home is setting boundaries. It can be easy to get sidetracked by household tasks or get sucked into a Netflix marathon. To avoid this, set limits for yourself and make sure your family and friends know them. For example, you may want to work from 9 a.m. to 5 p.m. each day or take a 10-15 minute break every hour to stretch or walk around the house.

Everyone’s work situation is different, so finding what works best for you is crucial. Experiment with varying boundaries until you find what helps you stay productive and focused.

5. Create a routine

A routine is essential for productivity. When you have a set schedule, you know what to expect each day, and you can plan accordingly. By establishing a set of habits that you follow, you’ll make it easier for your brain to get into working mode.

Try to create a practice that fits your specific needs, and be sure to stick to it. If something comes up, don’t stress out – keep in mind that flexibility is critical. But having a routine in place will help you be more productive overall.

6. Make your workspace comfortable

Your workspace should be comfortable if you want to be productive. Invest in the right chair, a suitable desk, and the proper lighting. If your chair isn’t comfortable, you’ll end up fidgeting and getting up constantly, which will kill your productivity. The same goes for your desk – if it’s too low or too high, you’ll find it difficult to work comfortably. And as for lighting, you want to make sure your workspace is well-lit, so you don’t have to strain your eyes.

7. Eliminate distractions

One of the biggest killers of productivity is distractions. If you’re trying to work and constantly getting interrupted, it will be challenging to get anything done. This is why it’s important to eliminate distractions as much as possible.

There are a few things you can do to achieve this:

  • Put your phone in another room
  • Close your browser tabs
  • Turn off notifications
  • Work in a quiet space

8. Consider the time of day

Not everyone is productive at the same time of day. Some people are morning people, while others are more productive in the evening. It’s essential to take this into account when scheduling your workday.

If you know that you’re not as productive in the morning, try scheduling your most difficult tasks for later in the day. Conversely, if you’re a morning person, try tackling the more demanding tasks first. This will help you stay productive throughout the day.

9. Add some plants

Plants help improve air quality, which is essential for a healthy work environment. They also provide a bit of decoration and can help reduce stress levels. 

If you’re not good at taking care of plants, try choosing an easy-to-maintain variety like succulents. Or, if you have a bit more time, you could try an herb garden. Either way, adding plants to your workspace is a great way to boost productivity.

Final Thoughts

It can be challenging to stay productive when you work from home, but there are various ways that you can optimize your workspace for maximum productivity. Whether it be the time of day or office layout: make sure everything is set up in such a way as to allow for maximum output with minimal effort.

These are just some of the many things to optimize your home office for maximum productivity. Try implementing these tips to see which ones work best for you!

Did you know? ASBN America’s Small Business Network is now available to stream in over 70 million broadcasting households for users with Roku, Firestick, AppleTV, and mobile Android [download] and Apple IOS [download] devices.

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How You Can Identify and Hire the Right Talent for Your Small Business Fast https://www.asbn.com/manage-your-business/recruitment/how-you-can-identify-and-hire-the-right-talent-for-your-small-business-fast/ Thu, 19 May 2022 11:00:21 +0000 https://www.asbn.com/?p=56244 It’s no secret that finding the right talent for your small business can be a daunting task. You need someone who has the skills and experience to do the job and will be a good fit for your company culture and whom you can trust to represent your brand.

The good news is that you can do a few things to increase your chances of finding and hiring the most qualified person for the job. This article will share tips for quickly identifying and hiring the right talent for your small business.

The importance of finding the right talent for your small business

Small businesses often have a tight budget, so hiring suitable talent quickly and efficiently is crucial. The right hire can make a big difference in the success of your business. For example, if you’re looking to hire a salesperson, you’ll want to find someone who is not only experienced in sales but also has the drive to succeed.

On the other hand, if you’re looking to hire an accountant, you’ll want to find someone detail-oriented who can handle your finances with precision. The key is to find someone who has the skills and experience for the job and the right personality and attitude.

How to quickly identify the right talent for your small business

The key to success for any business, large or small, is the staff. It doesn’t matter how good your idea is if you can’t hire people who are the best fit and have the skills to make it happen. But where do you find those people? With a bit of work, you can hire the perfect person in no time.

Start by taking a close look at the job description. What specific skills and experience are required? Try making a list of these qualifications and use it to screen candidates. If someone doesn’t have the necessary skills, they’re not going to be a good fit.

Next, consider your company culture. Do you want someone outgoing and energetic or someone more reserved? Do you prefer someone who is proactive and takes the initiative or follows directions well? 

Consider the type of person who will fit in best with your team.

Some questions you might want to ask while interviewing a new candidate include:

  • What are your values?
  • What do you think sets our company apart from other businesses in our industry? 
  • How do you handle difficult situations?
  • Can you give me an example of a time when you went above and beyond the call of duty?

During the interview process, focus on what the candidate says and how they say it. Do they seem like someone you can trust? Do their values align with your company’s values?

Finally, trust your gut. If you get a good feeling about a candidate, go with it. If you have any doubts, it’s best to move on.

Hiring for your small business

1. Write a Detailed Job Description

The first step is to sit down and write out a detailed job description. It may seem like a no-brainer, but you’d be surprised how many employers skip this step. A good job description will include a list of the position’s responsibilities and the required skills and experience. It should also give a brief overview of your company culture and what you’re looking for in a candidate.

2. Use Multiple Recruitment Channels

Don’t just post your job on one site and call it a day. Use as many recruitment channels as possible to reach the most expansive pool of candidates. You can use job boards, social media, and even word-of-mouth.

3. Ask for referrals 

When looking to add to your team, one of the best places to find new employees is your network of contacts. If someone you know has worked with a great candidate in the past, they may be able to put you in touch.

4. Conduct Thorough Interviews

Once you’ve found a few candidates that look promising, it’s time to conduct interviews. Now is your chance to get to know the person behind the resume and see if they’re truly a fit for your company. Be sure to ask about their experience, goals, and what they think of your company culture.

5. Check Their References

References are one of the most critical parts of the hiring process. After all, what better way to know if someone is trustworthy and reliable than to hear it from someone who has worked with them before? Be sure to check the references of any candidate you’re seriously considering for the job.

6. Make an Offer

Once you’ve found the perfect candidate, it’s time to make an offer. Be sure to extend a competitive salary that reflects the experience and skills of the candidate. You should also include any benefits or perks, such as health insurance or paid vacation days.

By following these steps, you can be sure that you’re hiring the best possible talent for your small business. With the proper team in place, your business will be well on its way to success.

Final Thoughts

Having the right talent on your team is essential for the success of your small business. With a bit of effort, you can find the best candidate who has the skills and experience you need and will be a good fit for your company culture. Follow these tips to be sure that you hire the best possible candidates for the job!


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