In the most recent episode of The Small Business Show, we explore the impact of having a robust presence on LinkedIn and how to establish it. Our guest is Lorraine K. Lee, the founder of RISE Learning Solutions, a Stanford instructor, keynote speaker, and instructor at LinkedIn Learning. Lee is a LinkedIn Top Voice and has over 300,000 LinkedIn followers!

It is crucial for entrepreneurs to establish a strong presence on LinkedIn because it serves as a modern-day online landing page. When people want to learn about a person or organization, they typically start by looking at their LinkedIn profile before exploring other platforms.

Key Takeaways:

1. According to a recent study by the RAIN Group, 82% of potential buyers tend to visit your LinkedIn profile before responding to your prospecting efforts. This statistic emphasizes the importance of having a well-crafted LinkedIn page that can help establish your credibility and increase awareness of your business.

2. For entrepreneurs looking to build a LinkedIn profile, the following elements are key contributors they should focus on. To make your LinkedIn profile more effective, you should optimize it. This involves creating a solid foundation that will either attract or deter people. To do this, you need a high-quality profile photo that conveys professionalism and approachability, followed by a compelling headline that goes beyond your job title. Additionally, you should use industry-specific keywords related to your business and, finally, have a solid background photo. 

3. With remote work, there is more flexibility in having a profile photo showing more of your personality. However, a few parameters remain that entrepreneurs should consider, such as keeping it business casual. 

4. According to Lee, there was a time when people shared a lot of behind-the-scenes information about their business on LinkedIn, which made the platform feel more like Facebook. However, after receiving feedback, people have started to keep their posts more professional. 

5. Lee believes that there are several “non-obvious” best practices for using LinkedIn effectively. For example, the new feature that allows users to record the pronunciation of their name can be used to give a quick pitch about yourself or your business. Additionally, the “Creator Mode” feature allows entrepreneurs to showcase more media-rich content on their page, making it more eye-catching.

6. Lee advises entrepreneurs who feel uncomfortable about posting on LinkedIn to start by posting once a month and create a content calendar to reduce stress later. It’s also helpful to seek input from others and build a supportive network. Lastly, engaging with other people’s posts by leaving comments is an effective way to showcase your professional personality and generate content.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

If you’re struggling with low video engagement, you’re not alone. But don’t worry, there are practical solutions to help you solve this problem. To increase brand awareness and attract new business, YouTube is an excellent platform to explore. It offers a range of tools that can help you effectively reach your target audience and gain more brand exposure.

With YouTube ad placements, you can successfully reach a target market that already has an interest in your product or service but simply needs to be made aware of your brand.

But if you actually want your viewers to pay attention to your videos, you can’t just wing your approach. You need to know exactly how to capture their attention in just a few seconds.

Start Your Video with a Catchy Headline

The first sentence you say in a marketing video must have an impact. This is especially the case when you’re running a YouTube advertisement. Most of the time, ads aren’t welcome, especially when they disrupt the original media you’re engaging with. Because of this, you have to make it worth the viewer’s time – and you need to make it quick!

Minimize jargon or complicated language that may create confusion or distract viewers. It is essential to ensure the headline speaks directly to your target audience, piquing their interest using strategic language that evokes strong emotions.

Leverage Storytelling

Designing your video around a narrative structure will typically attract viewers’ attention more effectively than conveying essential information. Through storytelling, help your viewers become more immersed in your message, creating a sense of immediacy in actions they should be taking. 

This allows your viewers to picture themselves as characters within your story rather than passive observers. By integrating storytelling into your video content, you’re creating a more memorable experience for viewers and providing information that they’ll retain and act on.

Use Rhetorical Questions

Asking questions that don’t require a dedicated answer is another way to create an engaging experience for video viewers. Rhetorical questions are an incredible sales technique designed to get more engagement from an audience right out of the gate.

Rhetorical questions prompt you to consider relevant concepts applicable to your life. Consider this example: “Does your workout feel unproductive?” Rather than a simple yes or no response, this inquiry spurs action. Perhaps you’re thinking of ways to improve results or increase gym attendance.

This is why rhetorical questions are such a powerful tool. They start to get the audience to pitch themselves on new ideas, problems, or scenarios where a product or service could help them.

Keep Your Videos Short and to the Point

Research has shown that most people have short attention spans, so keeping your content concise and engaging is essential.

The optimal duration for successful YouTube video advertisements is now limited to a maximum of 60 seconds, with the majority ranging from 15 to 30 seconds. If important messaging points cannot be easily conveyed within those parameters, it may be because your content is too long.

Providing excessive details about your goods or services can hinder your brand’s appeal and deter your audience from exploring it further. Instead, build a sense of curiosity in your audience by offering them only a glimpse of what you provide and compelling them to seek more information. 

The trick is to get your audience interested enough to watch your video to completion and then be drawn in with a clever CTA (Call-to-Action) to be taken down a more narrow marketing funnel.

Use High-Quality Visuals

Using high-quality visuals, professional sound equipment, and multiple camera angles gives the impression that the information they’re receiving is from a reputable source. It also helps them concentrate on the message rather than “Why does this set look like it’s being used in someone’s basement?”

Incorporate Some Humor

Humor is a great way to break the ice and makes your video messaging more relatable and less “salesy.” Adding a touch of humor to your video content helps viewers feel more relaxed and open to what you say, which often translates into better engagement levels.

Viewing the recent Super Bowl Commercials is an excellent way to watch this theory in action. These brief 30-second advertisements almost always incorporate humor to endorse, sell, or emphasize a product or service. 

The rationale behind this approach is to compel viewers to focus on the message being conveyed. However, humor serves a strategic purpose when appropriately used through various factors, including timing, delivery, visuals, and pacing.

Add a Call To Action at the End of Your Video

A CTA is a straightforward and precise statement that urges viewers to take a specific action after watching your video.

For example, it could entail going to your website, subscribing to your newsletter, or making a purchase. This strategy is highly effective for converting passive viewers into active customers.

To create a powerful CTA, follow these best practices:

• Be Clear and Direct: It is imperative that your Call-to-Action (CTA) is clear and concise, leaving no room for confusion. Use simple, actionable language that precisely conveys the desired action. Rather than saying “Check out our website,” opt for a direct command such as “Click the link below to shop our latest collection.”
• Create a Sense of Urgency: Encourage prompt action from viewers by using time-sensitive language or limited-time offers, such as “Act now,” “Limited time offer,” or “Offer ends soon.” These phrases can establish a sense of urgency, motivating viewers to take immediate action.
• Make it Visually Appealing: Design plays a crucial role in the effectiveness of your CTA. Use contrasting colors, bold text, and eye-catching graphics to make your CTA stand out from the rest of your video content.
• Highlight the Benefits: Communicate the value of taking the desired action. Explain how it will benefit the viewer, whether it’s by solving a problem, saving them money, or providing exclusive access to content or deals.
• Ensure Easy Accessibility: Make it as simple as possible for viewers to follow through with your CTA. If you’re directing them to a website, include a clickable link in the video description or add a direct link to your site.

Start Getting More Engagement From Your YouTube Ads

Video advertisements are an efficient way to grab the attention of your audience and boost brand recognition. However, to enhance the value of your investment, it’s important to create videos that captivate and engage viewers from the start.

By implementing these strategies, you can optimize the impact of your brand videos and drive more sales conversions.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

By aiming for this objective, TikTok intends to compete with Amazon, Temu, and Shein, two other Chinese-owned businesses that have become popular in the US market. However, these two companies don’t have the benefit of TikTok’s highly successful social media network, which it uses to its advantage to reach consumers through viral videos.

The exact timetable for the change is for an April 1 spike from the current 2% to a 6% fee, with an increase to 8% on July 1. But not every product will have an 8% fee. There will be reduced levies for the more expensive items, such as electronics.

TikTok Shop allows producers to tag things so that users can purchase products from in-feed and live videos. The app officially launched in the United States in September 2023. Product portfolios created by brands are viewable via their profile pages. Additionally, TikTok Shop features a separate tab where users may explore items in various categories, manage their orders, and search for different products. Users can also discover products through recommendations.

Few technological advancements in recent history have changed the world as dramatically as the advent and subsequent rise of social commerce. In 2022, social media platforms were projected to generate 992 billion US dollars in sales worldwide. In the future, online purchases made through TikTok Shop will grow in popularity. According to forecasts, by 2026, the value of sales from social commerce should approach 2.9 trillion dollars.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

On today’s episode of the ASBN exclusive: The Small Business Show, we delve into the world of goal execution with Melanie Borden. Borden is the managing member of The Borden Group and Marketing Consultant.

Melanie Borden has worked in marketing throughout her career, from public tech companies to private start-ups, retail, and now has established her own marketing consulting agency. As a natural outgrowth of her work as a marketing executive, Melanie recognized the opportunities available to use online marketing strategies to build corporate and personal brands. Her expertise includes marketing oversight and implementation, such as building in-house agencies, budgeting, strategically using vendors, enhancing digital footprints via social media, reputation management, online monetization, and building and managing advertising processes.

Key Takeaways:

1. Borden began her marketing journey with LinkedIn; with that, several C-suits and SMB owners reached out for help with their marketing efforts. 

2. Motivation and drive are not qualities everyone possesses, nor can they be taught. But according to Borden, “If there’s something you want, you need to work for it.”

3. Melanie recommends that other business owners use the instruments, such as technology, to help you reach your desired goal.

4. The goal-setting process can also be streamlined by reconstructing the brainstorming stage, such as reverse engineering. 

5. Broden encourages SMB owners to implement collective group stand-ups to bring goals, questions, and concerns in a group setting. But remember that not every goal-setting strategy works for every company. 

6. When seeking more engagement on your company’s website, “Link everything in your comments section, which will amplify your niche and post.”

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

Brands are the driving force behind consumer choices and have a strategic significance in the product industry. Caryn Sterling, serial entrepreneur and branding expert, joins us on today’s episode of The Small Business Show. Sterling outlines the contributions that helped her create JoJo Siwa’s successful million-dollar brand.

After meeting Jojo Siwa almost nine years ago, she had the opportunity to hear her story and almost instantly knew in her gut that she would make all of Siwa’s dreams come true. At that time, brand building resulted in peddling backward. Siwa already had notoriety, but she was part of an ensemble, so Sterlings’ primary focus was building a human brand based on a skill set and network. 

Key Takeaways:

1. When Sterling worked with Siwa, it was before ‘social media influencing’ was an acceptable full-time job. Therefore, Sterling had to develop strategies, experiment with proof of concepts, and establish Siwa’s brand deals. 

2. To Stering’s surprise, Siwa exceeded her expectations by excelling at her brand deals and achieving targeted sales goals. As a result, Sterling taught Siwa about patents, trademarks, sizzle reels, and style guides. When the two started working with Nickelodeon, they got connected with over 250 global licenses, and “It was an insane infrastructure,” says Sterling. 

3. Sterling advises other companies that when it comes to branding, they must understand whether they’re working with a product or a human. It’s imperative to consider, “What makes that situation unique? How do you align with the parallels and integrate with the team around you?” 

4. Building a brand involves creating a product or service that evokes a specific emotional response from consumers. For instance, Sterling asked Siwa some key questions to understand her brand’s values and purpose before creating a logo representing her. Nike’s swoosh and the “just do it” slogan is a prime example of how a logo can convey a message and resonate with people. 

5. Social media is a powerful tool to build brand awareness and connect with consumers. However, it’s not just about having a large following. Engagement with the audience is crucial for brands seeking a successful marketing strategy. 

6. Prioritizing your brand and staying relevant in the constantly evolving social media landscape is essential. Companies must be active on all platforms to maintain brand visibility and ensure they remain top-of-mind with consumers.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

Listed below are unique ways to effectively use LinkedIn for networking as a small business or growing entrepreneur. 

Without understanding this valuable business tool, it is almost impossible to ‌use it effectively. LinkedIn first began in 2002; however, the owner did not launch it until at least 2003. 

LinkedIn is marketed as a business tool and professional development resource for interested users. It is free to use, which makes it perfect for young companies that do not have large budgets to spend on professional development services.

What LinkedIn Features can Small Businesses Use?

There are many LinkedIn features that you can use for your small business to grow and thrive. Listed below are four unique ways to use these features. The best part is that most of the features we will discuss today are free!

Hiring Employees

Usually, small companies use LinkedIn to hire extraordinary employees with similar values to the company and impressive credentials. LinkedIn acts as a live resume where users can continuously update their information with new certificates, professional development, and experiences. 

You can use LinkedIn to hire employees by directly reaching out to them if they seem like a good fit. You can also post job listings and offer quick interviews through Linkedin. This is beneficial because you won’t have to use multiple platforms.

Writing Posts to Increase Engagement

To increase engagement in your company, you can write posts, publish photos, and create videos. The more you interact with LinkedIn users, the more the same users will interact with your posts. This is a great way to network and build strong connections. It is best to ensure that your posts are directly related to your business or, at least, the general topic.

Reaching out to Other Companies and Venues to Establish Connections

If you are a small business looking to grow quickly, you can also reach out to specific companies and then use them to establish connections and potentially start a new venture. LinkedIn gives you the option of directly messaging candidates as well as companies. It is good to create a starting message that is thoughtful, descriptive, short, and sweet to capture your audience’s attention.

Finding Charity Events to Donate to

Small businesses have a competitive edge and can do many things that other entrepreneurs can’t, like donating to charities and creating events that can lead to tax incentives. Giving back to your community is a great way to establish connections while attracting interested buyers and consumers. When a company knows that charity and volunteering are important to you, they are more likely to work with you if this aligns with their personal values.

Conclusion

Overall, LinkedIn can be a great and robust social media tool to use because of how large, engaging, and direct it is. You can use many features to grow your small business, giving you a competitive edge against other companies and entrepreneurs looking to grow in your niche. You can also take professional development courses offered through Linkedin and pass the exams that will show on your resume as completed full.

They attribute the success of anything you set out to achieve in life to the habits that make up your day, same applies to business. Identify your strengths and employ personnel who can take care of the other bits of the business. A rule of thumb for your employees is to ensure they understand your vision and are people of character. As you curate your brand on any social media platform, touch on your audience’s problems. Ensure your audience understands your values and that it’s more than just a marketing avenue. You are building a community.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

Social media marketing is like a puzzle that involves different people; graphic designers, SEO, photographers, videographers, web designers, copywriters, content managers, and customer service agents. It involves creating a content strategy, scheduling and posting content across all social platforms, social listening to both your audience and competitors, engaging with your audience, building a community as you establish brand authority, and measuring the impact of effort put in. Here are some guiding pointers as you create a strategy for your business:

1. Create a Content Strategy and Set SMART goals

Goals are the best way to know if you are on the right track to achieving results and what effort is required. Use the acronym (SMART: Specific, Measurable, Achievable, Relevant, and Time-bound) as a guide. At the end of every month, evaluate what’s working and what’s not. A strategy that includes a detailed plan of action guides the successful achievement of set goals. Here are some pointers for a plan of action:

• Content formats to be used: Video, static images, blogs, and user-generated content from your audience.
• Posting Schedule
• The number of posts per week/day
• Social listening: setting up alerts for brand mentions and industry news
• KPIs to monitor: reach, impressions, newsletter signup, app downloads, new leads, number of new inquires, visitors’ time on page, bounce rate
• Monthly reporting

2. Research which social media platforms your audience is using

Your audience is probably on all social media platforms. Choose at least two to start out with, then add others depending on how much you can manage without feeling overwhelmed. Create a mix of both short-form and long-form content to keep your audience informed and engaged. Video is currently the most consumed content format in today’s world. Incorporate reels, stories, TikToks, and Youtube shorts as part of your video content. Take into consideration purchase influence. For example, when a child sees an ad for a product and requests their parent to purchase it.

3. Reward program for return customers

Repeat customers are mostly the ones that keep businesses going. They are easy to maintain as you search for new ones. A royalty program where every time they come back, they earn points, or when they refer someone; they get a discount on their next purchase. A reward program shows you value your customers and want to have a relationship with them even after purchase.

4. Invest in your website

A website is a valuable addition to your business in the online space. Features such as live chat, add to cart, wish list, and location are what consumers expect. Does your business offer convenience? Is it reliable and customer friendly? We all have experienced days where we couldn’t access a certain social media platform for some hours. As a business owner, you cannot afford to worry about not achieving your goals because of technology glitches. Take it as a lesson to have an eCommerce website where your customers can still get in touch with you.

5. Allocate funds for paid marketing campaigns

Paid campaigns help; increase sales, increase site traffic, and increase brand awareness and engagement. Consider using Google Ads if you have a website. Your business ranks on paid search results on search engines and gives you a competitive edge against your competitors. Organic growth also accounts for something in your marketing efforts; posting regularly, having a well-detailed bio on your social profiles, and always including a call to action.

6. Explore other marketing avenues

Email marketing is a great channel for rewards, new product announcements, sales and offers, and limited edition products and services to loyalists. Create an email list and keep in touch you’re your customers with at least an email once a week. Your newsletter goal doesn’t have to be sales, consider other value additions, i.e. style tips, words of inspiration, and exclusive one-on-one. Influencer marketing is great for brand awareness and content creation ideas. Influencers should be relatable to their audience through what they share and associate your brand with people that will lead to the growth of your business.

One day, one week, or one month is not enough to see immediate results from social media marketing—be patient and consistent.

Welcome to another episode of The Small Business Show. Today, Ellie Diop, the Founder of Ellie Talks Money and the CEO and Founder of Ellievated Academy, joins us to dive into the dynamic world of social media.

Following a start in sales and customer retention, Diops’ professional career moved to sales management, training, and leadership development. She fell in love with the “Art of Leadership” while serving as the Head of Sales for a start-up in her most recent position, and she experienced firsthand the beneficial effects of effective leadership on an organization’s performance. 

Key Takeaways

1. Even though social media might be overwhelming, Ellie advises business owners to begin with one or two social media channels. This will lessen the stress caused by attempting to utilize every social platform. For example, if you start with Instagram, pair it with TikTok since they have similar layouts. 

2. As business owners, Diop advises you to create content that would educate potential clients on what your business can do for them. 

3. Ellie asserts, “Video marketing is so powerful because it allows you to be relatable and human, which creates early on trust that will ultimately lead to the expansion of your business.” 

4. Reels are the most critical aspect of creating content on social media. Diop explains that three out of five posts should be reels or videos. 

5. Getting leads, such as emails on your email list, is one of the initial objectives for businesses to concentrate on when utilizing social media platforms. 

6. Offer free tools or resources to attract more leads because, generally speaking, the more email addresses you have, the more revenue you may produce. 

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

Hiring and recruitment have been a pain point for many business owners for the last few years. But with the help of AI, LinkedIn can do a lot of the heavy lifting, helping you find the right person for the job. On today’s episode of The Small Business Show, we’re joined by Greg Willis, the General Manager and Head of Digital Sales at LinkedIn. Willis explores the benefits of generative AI and some of its limitations for business owners.

Greg Willis is the general manager and head of sales for LinkedIn Marketing Solutions, which leads in assisting other B2B advertising companies in delivering the right message to the right targeted audience on a secure and reliable platform.

Key Takeaways:

1. Artificial intelligence will help brands discover new ways to tell their marketing stories and improve performance. 

2. By embedding businesses to focus more on impactful work, generative AI will deliver nearly $16 trillion in productivity by 2030. 

3. LinkedIn’s talent solutions aid recruiters in finding the right candidate faster and allow better connections to be established through its AI Copy Suggestions for marketers. 

4. 56% of all marketers globally are interested in using AI to help create more content in less time. 

5. Processes like AI, automation, advertising, and marketing can free up time for employees to focus on tasks that require human or personalized interactions. 

6. 49% of workers are worried AI will replace their jobs. At the same time, 70% would delegate more work to an AI to lessen their workload.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.

Before August 2021, purchasing items on TikTok was an unplanned occurrence. Content creators promoted items on their channels, directing followers to their e-commerce shop. It was up to the user to leverage a third-party application to make the purchase. 

With the release of TikTok Shop, it partnered with Shopify to integrate the shopping app within the TikTok platform. Products can be promoted and sold through live broadcasts, in-feed videos, and the product display page. With this long-awaited social commerce experience, users can now purchase inside the app and easily find what they need.

Why use TikTok Shop?

TikTok has a user population in the billions. It is a fantastic platform for local companies to expand their customer bases without investing much. TikTok Shop presents companies with a remarkable opportunity to transcend conventional advertising methods and venture into the realm of captivating and attention-grabbing videos. 

This innovative platform enables businesses to market their products in a manner that goes beyond mundane ads, offering a more engaging and entertaining approach to reaching their target audiences.

The format stands out for its ability to present compelling stories and engage with audiences in real-time, offering a substantial benefit in cultivating trust and enthusiasm for the brand. This unprecedented reach might further amplify your brand’s exposure and your target audience’s involvement.

The platform’s algorithm considers a user’s history, preferences, and behaviors for advertising purposes and tailors what appears on the “For You” page. This implies that more people interested in a company’s content will see that material, increasing the possibility of a sale and the number of visitors to the company’s TikTok Shop.

Real-Life TikTok Success Stories  

1. Enchanted Scrunch | @enchantedscrunch

Enchanted Scrunch by Dasha Derkach holds its position as one of the most successful small business Tik Tok accounts list. Dasha Derkarch, a 14-year-old schoolgirl, began her marketing campaign on Instagram but has now shifted her focus to TikTok as more and more people joined the app.

TikTok lived true to its reputation as an e-commerce-friendly site and assisted Dasha Derkarch in achieving her objectives. She attributes over 90% of her revenues to TikTok, while the remaining 10% comes from Pinterest and Instagram combined.

She was only getting around two orders a week before TikTok. But with TikTok, Dasha’s scrunchie company has grown to over 170,000 followers and about 500 weekly purchases because of her consistent uploading of videos and response to user inquiries.

2. Lala Hijabs | @lalahijabs

Sana and Will Saleh’s startup kickstarted during the COVID-19 lockdown when they casually showed off their original tie-dyed hijab patterns in their videos. After just one night, the pair earned many potential customers due to a single viral TikTok video. They have started promoting Lala Hijabs primarily through TikTok. 

Sana and Will Saleh decided to increase their brand recognition by releasing vlogs, tutorials, and new products. Up to this point, over 60% of their revenues have been from TikTok, which has amassed over 100+ followers and 4.2M likes organically.

3. Street Brew Coffee | @cc.campbell

With the help of quick coffee videos, Caitlin Campbell has established a distinct brand for her startup, Street Brew Coffee. Her film was made simply, yet it portrayed an incredible experience for coffee lovers. 

TikTokers had access to a wide range of information, from the most affordable coffee setup to the ultimate method for creating a delightful iced Kitkat latte. Street Brew Coffee gained over 900,000 followers and 20 million video likes at its launch and has gained traction ever since.

Effective Tips to Harness TikTok Shop’s Potential

Here are some stellar tips to elevate your brand marketing strategy and cast a wider net.

1. Regular Updates

Post interesting content to keep your audience engaged. Maintaining a steady approach earns your audience’s confidence and encourages them to stick with you. For this, create a content schedule to guarantee regular updates and pique your user’s interest.

2. Choose Your Trends Wisely

You can ride the success wave and cast a wider net with the help of TikTok’s challenges and trends. However, to keep your brand’s integrity intact, you must ensure the trends you follow are timely and consistent with your core beliefs.

3. Work Together with Influencers 

Connecting with niche-specific influencers can extend their reach and get access to their active following. Collaborating with others can give your work a new spin and introduce you to a new audience.

4. Make Strategic Use of Hashtags

To get more eyes on your product, use popular and relevant hashtags. You can also promote user-generated content and build a feeling of community by using branded hashtags for your company.

5. Take The Audience Behind the Scenes

To foster trust with customers and establish a more relatable brand image, it is essential to offer glimpses into the inner workings of your company. Whether it’s a new product, a team project, or your brand’s origin story, give them a sneak glimpse of what’s in progress.

6. Hold A Contest and Give Out Prizes

Host competitions and give away prizes to incentivize users to join in and interact more. One way to encourage consumers to interact with your content is to offer them incentives, such as access to exclusive features or limited-edition items as prizes.

7. Grasp The Art of Storytelling

Use TikTok’s time frame effectively to deliver tales that touch your viewers deeply. Whether you’re sharing a customer success story or the origins of your company, add a pinch of storytelling to leave an indelible mark on audiences.

8. Keep an Eye On The Stats

Regularly check the statistics to know what kinds of content are doing well in TikTok Shop. Monitoring metrics to spot patterns and improve your content strategy is important.

Conclusion

As a result of TikTok Shop, local businesses can reach a wider audience and accelerate their pace of growth. We can find numerous examples of thriving companies built on platforms that attest to their significance. 

Businesses must utilize TikTok Shop to succeed in online retailing since it will help them market their products, encourage more people to buy from them, and take their business to new heights.

"Implementing videos on your profile is a great way to stand out and add your personality. But remember, gaining traction is all about consistency." – Lorraine K. Lee.